ABOUT HELEN ROBINSON

Helen Robinson is the CEO, Director and founding partner of Organic Initiative, (Oi). Founded in New Zealand (NZ) in 2015, the company’s mission is to remove plastic from hygiene products. Today Oi is the fastest growing feminine hygiene brand in NZ and can be found in more than 11,000 stores in the USA, including Walmart, CVS, and H-E-B, as well as online at Amazon.

Helen has held a range of executive roles, including CEO of Microsoft in New Zealand and Vice President of Pivotal Corporation’s Asia Pacific division. However, her passion has always been to find ways to save the environment. She helped found and was CEO of the TZ1 Registry providing transparency and integrity to environmental markets, facilitating its sale to Markit Group where she went on to act as Global Managing Director, Markit Environmental Registry. 

Helen was recognized in the 2017 Queen’s Honours Awards as an Officer of the New Zealand Order of Merit (ONZM). She won the New Zealand Supreme Women of Influence Award 2016, and received the award for the Most Inspiring Individual at NZ Innovation Awards 2017. She moved to California in 2018 to launch and grow Oi in the competitive U.S. market.